Should You Insource or Outsource Your Inside Sales Team?

March 17, 2016 by Intelemark

What’s the Best Way to Build an Inside Sales Team?

When you work in an ever-changing, fast-paced industry like healthcare or technology, you know that the need for lead generation will never stop. To keep your edge in an increasingly competitive B2B sales environment, you need a consistent, reliable stream or flow of qualified leads interested in your products and services.

Can an inside sales team perform effective lead generation? Yes. But how should you build your team?

When Should You Outsource Your Sales Team vs When Should You Insource?

Poorly qualified leads and ill-defined sales processes will only waste your time and money. A successful sales strategy takes time to map and careful planning to execute. The question, then, is how to grow your business development pipeline as quickly and efficiently as possible. The answer lies somewhere between insourcing and outsourcing your sales team.

In our new white paper, Benefits of Insourcing or Outsourcing an Inside Sales Team, we take a close look at insourcing and outsourcing sales teams, and the reasons why you should choose one solution over the other.

Which solution is better for you depends on your business model. For some organizations, insourcing is a proven, cost-effective alternative to traditional outsourcing. Others, however, will find that outsourcing still makes the most sense. With this white paper, we hope to provide you with enough information to help you make the right choice for your business.

Some of the topics inside this free white paper include:

  • Benefits of outsourcing lead generation: Outsourcing to a qualified lead generation or appointment setting firm is a fantastic way to leverage others’ expertise and make valuable business connections.
  • Benefits of insourcing lead generation: If you are ready to build an in-house lead generation team, insourcing might be the answer. However, some companies’ perspective is why spend the time creating the team yourself when others have done it before and know how to build and manage a high-performing, successful operation?
  • Insourcing vs. outsourcing: When is insourcing the best option? When does outsourcing offer a better alternative? This white paper explores these questions in depth so you can make a confident and informed decision.

Learn How to Generate Qualified Leads the Way That Makes the Most Sense for Your Business

Benefits of Insourcing or Outsourcing an Inside Sales Team will equip you with a better understanding of the challenges faced by forward-looking B2B companies like yours that want to generate qualified leads. Which option works best will depend on your long-term sales objectives, short-term needs and the skill sets of existing leadership.

To learn more about insourcing and outsourcing inside sales and which option works best for your organization, download our white paper today!

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