When Should You Outsource Appointment Setting?
To bring sales opportunities to fruition, you’ve got to set appointments with qualified leads. But at what point does keeping appointment setting in-house no longer make sense? The following factors can have a serious impact on your ability to consistently set appointments without third party assistance: Hiring and onboarding: Building an inside sales team takes […]
During Calling Campaigns, Accurately Assess Buying Authority
Most calling campaigns require some type of assessment if a contact has the buying authority to make purchase decisions. But how do you ascertain whether that contact is really in a position to buy? It can be uncomfortable if an agent jumps right in and asks, “Who makes the decisions around here?” Here are some […]
Collaboration Maximizes B2B Sales Lead Generation
Every B2B organization wants to generate more leads, and improving collaboration among business units can help make it happen. Everyone agrees that aligning Sales and Marketing around common goals and processes is critical. However, are there other stakeholders who should be involved in the maximize lead generation discussion? Defining lead qualification levels and performance benchmarks […]
3 Metrics for Evaluating Outsourced Calling Campaigns
When you outsource a calling campaign, you’re trusting a third party to handle one of your company’s most significant and mission-critical activities: lead generation. To evaluate the company you’ve hired, you need to monitor specific performance benchmarks. Three of those include: The number of qualified leads generated Your cost per qualified lead Return on investment from […]
New Executive Report! Why Outsourcing to B2B Lead Generation Companies Works
Our latest executive report is here, and it’s all about outsourcing! In Benefits of Outsourcing to B2B Lead Generation Companies, we show you how outsourcing can: Increase the volume and quality of your leads More effectively communicate your value proposition Help you avoid the time and expense of managing an in-house team Gain valuable insights […]
Outsourcing to B2B Lead Generation Companies Provides Best ROI, According to New Report
Should you keep lead generation in-house or outsource to an experienced firm? According to a new executive report from Intelemark, a provider of demand generation services, outsourcing to the right partner offers the best ROI for many organizations. In the report, Benefits of Outsourcing to B2B Lead Generation Companies, Intelemark reveals how outsourcing lead generation […]
What Sets the Best Appointment Setting Companies Apart?
In one sense, most appointment setting companies do the same thing. They place calls to targets in your database, ask qualifying questions, and try to set appointments with contacts who represent a legitimate opportunity. But there’s one thing that distinguishes the best firms from the rest: The meticulous process they follow before picking up the […]
Lead Services Must Understand Your Solution’s Impact on Your Market
Lead generation isn’t just a matter of placing calls, asking questions, and updating information in your CRM application. When done correctly, it’s a nuanced exercise that requires a deep understanding of your company’s mission and business model. That being the case, it should come as no surprise that any lead services you hire absolutely need […]
How to Identify the Best B2B Lead Generation Companies
Selecting a lead generation partners requires research. You want to choose a company that delivers results while representing your brand accurately and responsibly. Here are a few tips for identifying the best B2B lead generation companies: Lead qualification: How does the company determine what questions to ask your leads? Choose a company that collaborates with […]