How to Identify the Best B2B Lead Generation Companies

February 18, 2016

Identify the Best B2B Lead Generation Companies

Selecting a lead generation partners requires research. You want to choose a company that delivers results while representing your brand accurately and responsibly. Here are a few tips for identifying the best B2B lead generation companies:

  • Lead qualification: How does the company determine what questions to ask your leads? Choose a company that collaborates with you on qualifying questions so that your sales team can receive viable opportunities.
  • Database handling: How does the company update your existing sales database or CRM application? Be sure to ask how the company takes notes, schedules follow-ups, and records contact details for your leads.
  • Lead engagement: What does the company do to keep leads engaged before those leads become qualified? Find out whether (and how) a potential partner will send your leads content that you provide, speaks to their unique requirements, and builds trust in your capabilities and brand.
  • Communicative approach: Will the company articulate your value proposition effectively? Are you getting feedback from the vendor that gives valuable insights into how prospects are responding to your message?

At Intelemark, we’ve helped numerous B2B companies in the healthcare, technology, and financial industries make business connections that produce valuable opportunities. Get in touch today to learn how we can help your organization meet lead generation objectives!