Of all the lead generation companies vying for your business, how do you know which one is the right choice? Here are three things to consider during your evaluation:
Is the lead generation company a jack-of-all-trades, or does it focus on a specific skill? You’re usually better off choosing the latter. Why? Because a company who specializes in a single approach, such as calling campaigns, will probably be much more adept at implementing a successful, revenue-generating strategy than a company for whom telemarketing is not a primary focus, but just a part of a larger suite of services.Specialization usually indicates a greater degree of competence.
Lead generation doesn’t have to be slow. Tactics like outbound calling can help you acquire leads with extraordinary efficiency. When experienced telemarketers contact a potential lead by phone, they’re in a fantastic position to extend your brand and quickly determine whether the lead has a problem that your organization can solve.
That’s probably why well over half of respondents in a survey by LinkedIn’s B2B Technology Marketing Community named telemarketing as an effective tactic. It’s fast – and it works!
How well does the company qualify leads? If you hire a lead generation company, you should expect to receive satisfactory answers to specific questions that you want asked. The best way to ensure such precision is to hire a company that implements strategic calling campaigns that are capable of qualifying your leads to the level of qualification you require by using a series of mutually agreed upon tactical questions.
Are you ready to take the next step with a proven lead generation company? Contact Intelemark today to pursue a smart calling campaign for your business.