The word “telemarketing” might not make everyone beam from ear to ear with admiration, but marketing and sales professionals love it. Why? Because a sophisticated telemarketing effort attracts sales leads like no other lead generation tactic can. Here are some reasons why:
Uncover New Opportunities
Speaking with a real person can provide an immediate answer to these three all-important questions:
- Does the organization have a problem that our solution(s) can solve?
- Is this organization able to make a buying decision in the near future?
- Would they be willing to speak to us about our solutions?
Other tactics in particular – those that limit direct, verbal communication with a lead – rarely deliver valuable intelligence in such a short amount of time and in the quantities that companies want the intelligence.
With telemarketing, all it takes is one conversation with the right person to determine whether you’ve got a promising opportunity on your hands.
Find Your “In”
Here’s something else you get with telemarketing: a clear path to a decision maker. Ultimately, telemarketing can connect you with important contacts much faster than protracted, multi-channel marketing efforts. Even if your first point of contact isn’t in a position to make a decision, he or she can often direct you to the person who is. And to a sales person, that “in” is valuable information to have.
Contact Intelemark today for telemarketing strategies that deliver quality business leads and start exceeding your sales goals.