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A Story From the Front Lines of B2B Lead Generation: Commercial Roofing

What is Lead Generation

Overview of B2B Lead Generation

b2b lead generation is the process of identifying potential customers and converting them into qualified leads for a business. It involves researching prospects, gathering contact information, and creating relationships with potential buyers. The goal of B2B lead generation is to create a steady stream of leads that can be nurtured and converted into sales.

Definition of B2B Lead Generation

B2B lead generation is the process of identifying prospective customers who are likely to purchase a company’s products or services. It involves researching prospects, gathering contact information, and creating relationships with potential buyers. Companies use various methods to generate leads such as email campaigns, social media outreach, search engine optimization (SEO), pay-per-click (PPC) advertising, trade shows, webinars, content marketing, and telemarketing.

Challenges of B2B Lead Generation

Generating high-quality leads in the B2B space can be challenging due to the complexity of the sales process. Businesses must have an effective strategy in place to identify the right buyers and build relationships with them. Additionally, businesses must have access to reliable data sources to find accurate contact information for prospects. Finally, businesses must also be able to track leads throughout their lifecycle in order to measure success and optimize their lead generation efforts.

Benefits of Outsourcing B2B Lead Generation

outsourcing b2b lead generation can help businesses save time and money by delegating this task to experienced professionals who understand the nuances of the sales process. Companies can benefit from outsourcing by leveraging expert knowledge and resources that they may not have access to internally. Additionally, outsourcing can help companies reduce costs associated with hiring additional staff or investing in technology solutions for lead generation activities. By outsourcing their lead generation efforts, companies can focus on other aspects of their business while still ensuring they are generating high-quality leads that will result in increased sales revenue.

B2B lead generation is the process of identifying and converting potential customers into qualified leads. It involves researching prospects, gathering contact information, and creating relationships with buyers. outsourcing lead generation
can help businesses save time, reduce costs, and leverage expert resources.

The Story from the Front Lines

At Intelemark, we understand that B2B lead generation can be a daunting process. We’ve seen the challenges firsthand, and have developed strategies to overcome them. In this section, we’ll share one of our success stories to illustrate the power of our approach.

Initial Contact with Prospect

Our story begins with a contact from a roofing contractor in Pennsylvania. The company was looking for an effective way to generate leads in their local area. We began by researching their target market and creating a list of potential prospects. Our team then reached out to these potential clients via phone and email, introducing ourselves and explaining what we could do for them.

Determining Who the Key Decision Maker Is

Once we had established contact with a prospect, our next step was to determine who the key decision maker (KDM) was within the organization. This is an important step because it ensures that our efforts are focused on the right person within the organization who can make purchasing decisions. To do this, we used a variety of techniques such as asking probing questions about their organizational structure or researching online sources to find out who held the most influence over purchasing decisions at the company.

Finding the KDM’s Email Address

Once we had identified who the KDM was at each organization, our next step was to find their email address. This is essential because it allows us to send personalized emails directly to them without having to go through multiple layers of bureaucracy or gatekeepers. To do this, we used a combination of online research tools and social media platforms such as LinkedIn or Twitter to locate their contact information.

Continuing to Pursue the Prospect

Once we had located the KDM’s email address, our next step was to continue pursuing them until they responded or agreed to meet with us in person. This involved making multiple follow-up calls and emails over several weeks until either they agreed to meet or showed no further interest in our services. During this time, it was important for us to remain persistent but also professional so as not to appear too aggressive or pushy in our approach.

Calls Result in No Answer or Lack of Interest

Unfortunately, not all calls resulted in positive responses from prospects. In some cases, there were no answers or lack of interest shown by those contacted despite multiple attempts at following up with them over several weeks’ time. Despite this setback, however, we continued calling other prospects on our list until eventually someone agreed to meet with us in person and discuss how they could benefit from partnering with Intelemark for their b2b lead generation needs.

Receiving a Quote Request for a Roofing Project

Eventually, after making 40 dial attempts over several weeks’ time, one of our contacts finally agreed to meet with us in person and discuss how Intelemark could help them generate more leads for their roofing business. After discussing various options available through Intelemark’s services, they requested a quote for an upcoming project they were working on which would require additional leads generated by us before completion of said project could occur successfully.

Making 40 Dial Attempts To Get Appointment

To ensure that all necessary details were included within this quote request and that all expectations were met accordingly by both parties involved (Intelemark and client), our team made 40 dial attempts over 3 days’ time before finally receiving confirmation from said client that they accepted our quote request and were ready move forward with setting up an appointment date for further discussion regarding how Intelemark could help them grow their business through increased lead generation efforts targeting local prospects within their specific industry sector (i.e., roofing).

Closing The Deal For A Huge Project

After successfully securing an appointment date with said client and further discussing how Intelemark could help them generate more leads within their local market sector (roofing), both parties eventually came together on terms which resulted in signing off on a deal which would see Intelemark helping said client generate leads for an upcoming roofing project which encompassed several counties throughout Pennsylvania – thus closing what would be considered one of Intelemark’s biggest deals yet!

Through this story you can see firsthand just how effective b2b lead generation can be when done properly by experienced professionals like those here at Intelemark who understand exactly what it takes succeed in today’s competitive marketplace – namely persistence & follow-up!

Number of Dial Attempts
Time Taken to Secure Appointment
Project Size
3 days
Several counties in Pennsylvania

Takeaways & Conclusion

B2B lead generation is a critical component to the success of any small or medium business. It requires a great deal of effort, time, and resources to be successful. The story from the front lines we have just discussed highlights the importance of follow-up and persistence when it comes to B2B sales. Through 40 dial attempts, Intelemark was able to close a huge project for a client.

Follow-up and Persistence are Key in B2B Sales

The story from the front lines demonstrates that follow-up and persistence are key elements in B2B sales. It is essential to continue pursuing prospects even if they do not initially show interest or answer calls. The process of finding the key decision maker’s email address also shows how important it is to take the time and effort into researching who you should reach out to in order for your message to be heard.

Partner with Experts Who Know the Name of the Game

For businesses looking for assistance with B2B lead generation, partnering with experts like Intelemark can help ensure success. With 20 years of experience in demand generation and lead generation, Intelemark has developed an authentic connection strategy that sets the industry standard for qualified appointment setting, lead nurturing, and all things related to sales pipeline development.

How healthy is your lead generation?

Ask us about our multiple pricing options today!

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