Upgrade Your Lead Generation Process with These Tips
Without a methodical, well-defined lead generation process, your company could be missing out on great opportunities. It may be time to examine how you and your sales team think about lead generation. Here are some steps you can take to improve your process for generating leads and qualifying them. 1. Refine your value proposition Have […]
To Increase B2B Sales, Lead Generation Companies Need to Get Serious About Engagement
While the days of an initial call and a one-meeting handshake may still work for some companies, it’s becoming more difficult to reach qualified buyers and keep them engaged until they’re ready to make a decision. Increasingly, B2B buyers are doing their own research with 76% searching for content that speaks to their unique needs […]
To Attract More Sales Leads, Offer Valuable Insights
Every organization wants more sales leads and finding ways to generate new leads can be a daunting task for some. At Intelemark, we’ve found that focusing on engagement is a great way to move leads through the pipeline. But how do you go about engaging your leads? We do it by sharing valuable, targeted content […]
Targeted Messages Boost Prospect Engagement
Optimizing prospect engagement is tough, but it’s even tougher when you’re using generic collateral. Recycling the same content across audience segments ignores the fact that prospects may be in different industries, have varying critical business issues, and are not all likely to be ready to making a buying decision. If you’re not targeting your message […]
Increase Webinar Recruitment with This Trick
Webinars can be a valuable tool for engaging your audience, positioning your organization as an industry leader, and creating a positive buzz around your brand. But that only happens when people actually attend your webinar. For many organizations, webinar recruitment is tricky – especially when you’re trying to meet a registration goal on a tight […]
3 Reasons Why Outsourced Telemarketing Makes Sense
Most businesses need to generate leads to fill their pipeline and already recognize that telemarketing is an excellent way to do so. However, the amount of time, cost and resources it takes to build and manage an in-house team can often be a deterrent for many companies. That’s why many of them choose to outsource […]
Which B2B Lead Generation Methods Work Best?
When it comes to B2B lead generation, all you have to do is Google “B2B lead generation” and you’ll a number of insights (more than 650,000!) from “experts” on creative and ingenious ways to generate leads for your sales force. How do you know which lead generations will work for your business? What Works Best? […]
When to Consider Outsourcing Your Appointment Setting Function
Over the years, companies have discovered the benefits of outsourcing their appointment setting campaign. If you are currently considering outsourcing appointment setting to an experienced vendor, here are 3 benefits to keep in mind: Free Up Time for More Sales. When your sales team is tasked with setting their own appointments, it takes time away […]
What Are Emergency Telemarketing Calling Campaigns?
Are you overwhelmed and feeling behind the eight ball? Do you have an upcoming conference or webinar that doesn’t have enough registrations to make it worthwhile? Are you worried about meeting your sales pipeline goals this month? An emergency telemarketing campaign is designed to help you fill the gap for leads, registrations or appointments when […]