The Secret Behind Effective Demand Generation
November 24, 2015 by Intelemark
Identify targets, maintain appropriate communication as your target is validated as a lead, nurture your leads until they’re prospects who are ready to work with a salesperson – a sales qualified lead (SQL). It’s a winning formula for demand generation, but that doesn’t mean it’s easy.
There are numerous barriers to effective demand generation and many companies flounder in their attempts to keep up with targets and reach key people in the attempt to reach key people at the right time. Thankfully, there is a solution to those common problems.
The secret is execution. You must have a well-conceived demand generation campaign that is built to be executable by the team you have.
Consider some of the ways we execute effective demand generation campaigns at Intelemark:
- Calling campaigns: Speaking directly with leads not only builds rapport, it also helps you uncover exactly how your organization may resolve a critical business issue for a potential customer.
- Precise lead qualification: Our agents know when leads are qualified because they use specific criteria provided by each client. A big part of our process is avoiding wasted time and effort trying to court unlikely buyers who don’t meet your specific standards.
- Lead nurturing: There’s nothing worse than realizing you missed an opportunity because you haven’t been communicating with a qualified prospect. We customize campaigns so that the people you need to be speaking with are contacted at the right time.
If your organization needs help executing a demand generation campaign, contact Intelemark today!