What to Avoid When Choosing a Telemarketing Agency

There’s plenty of advice to be found on how to select the right telemarketing agency for your next marketing campaign. This article takes a different approach and covers what you should avoid when selecting an agency with whom to partner.

• Are their “free” offers really free? Avoid agencies that hold a “free” resource ransom in exchange for information a target or lead may not be willing to give. Make sure any agency you choose doesn’t use a “bait and switch” approach that leads to a bad experience for you and your prospects.
• Scare tactics don’t sell. You want to learn about a prospect’s pain or a critical business issue they’re facing. What you don’t want is to strong-arm them using fear and intimidation. A reputable telemarketing agency’s message will focus on the value your product or service provides, and protects your brand first and foremost.
• Steer clear of blatant endorsements. Unscrupulous and overzealous agencies may want to claim that your product or service has been falsely endorsed by an authority figure or organization. Make sure that any telemarketing agency you work with won’t misrepresent your company, in any way.
• Also, steer clear of high-pressure tactics. If a telemarketing agency wants to push a “good for a short time” approach in a telemarketing campaign, think twice. These tactics rarely pan out and can result in distrust that damages your company’s brand.

The best course when selecting a telemarketing agency is to perform due diligence. Check their references and don’t be afraid to ask for a test campaign. If any of the above tactics are used, it should be a red flag and you should move on.

Intelemark has extensive experience and expertise in conducting telemarketing campaigns that place your brand’s mission and unique selling proposition first and foremost. Our skilled agents understand how to connect on a positive note with your leads and prospects to generate quality results.

We recently released an Executive Report entitled “Evaluating the Effectiveness of B2B Telemarketing: Does It Still Work?” that offers some options even beyond a lead generation or appointment setting campaign to help drive incremental revenue.

Download the report for free today, or contact Intelemark directly.