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Intelemark White Paper Reveals Method for Evaluating B2B Appointment Setting Partners

evaluating a B2B appointment setting partner

New White Paper Demystifies Process of Investigating and Selecting a Firm

Phoenix, Arizona (February 10, 2016) – Intelemark, a provider of demand generation services, has published a new white paper detailing a methodical approach for selecting a B2B appointment setting company. The white paper, “10 Questions to Ask When Evaluating a B2B Appointment Setting Firm,” not only provides readers with a list of critical questions to ask potential appointment setting partners; it reveals the satisfactory answers to those questions, too.

For organizations that depend on consistent appointments with qualified leads, the new resource provides insights on subjects like:

  • How to research a company’s track record
  • The process a company should follow to connect with leads
  • How to evaluate agent selection and training methodologies
  • Reporting requirements for appointment setting campaigns
  • Brand handling by appointment setting agents
  • How to weigh costs and potential ROI among competing companies

“This white paper is the quintessential guide for organizations making the decision to partner with a B2B appointment setting company,” said Murray Goodman, CEO of Intelemark. “Organizations using this white paper as the basis for their selection process can feel confident they will choose the right firm.”

“In addition to essential topics like identifying companies with industry expertise and gauging client satisfaction, this white paper covers intricate details of the evaluation exercise – things like test campaigns and database handling,” continued Goodman. “It really cuts to the chase and clarifies issues that normally complicate the selection process. To my knowledge, it’s the only resource of its kind in our industry.”

To download the white paper or learn more about effective B2B appointment setting, interested parties can visit the company’s website at or call (602) 943-7111.

About Intelemark

Based in Phoenix, Arizona, Intelemark designs highly customized and well-crafted B2B demand generation campaigns to connect businesses with prospects and customers. Services involve all aspects of sales pipeline development, including qualified appointment setting, sales lead generation, lead qualification, lead nurturing, sales intelligence, direct response follow-up, market research, and more. To perform at the highest levels and deliver the best results, Intelemark focuses on gaining intimate knowledge of each client’s brand. The company has partnered with many of the world’s most prominent businesses and has earned a reputation as “The Business Connection Company.” For more information, visit

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