(602) 943-7111

5 Reasons to Insource or Outsource Telemarketing

outsource telemarketing

Many B2B companies choose to outsource telemarketing and it’s easy to understand why. The advantages of outsourcing are compelling compared to building an in-house telemarketing team.

Sales insourcing too, is starting to catch on. A method that combines elements of outsourcing with in-house inside sales, many organizations now hire demand generation experts to recruit, build, train, motivate and manage an in-house inside sales team.

Here are five reasons it could make sense for you to outsource or insource telemarketing:

  1. You need to bring in new skill sets.

Even organizations with talented salespeople and visionary leaders sometimes lack the knowledge and time needed to build a high-performing inside sales operation.

At Intelemark, one of the most common reasons new clients choose to work with us comes down to our expertise vs. theirs. Our experience lies in developing effective campaigns that put you in touch with decision makers and increase the volume of qualified leads.

Outsourcing can be a fantastic way to bring lead generation and appointment setting skill sets into your organization right away.

  1. Your sales team currently handles telemarketing.

Do you want salespeople handling telemarketing, even if they’re good at it? Every minute they spend calling suspects or checking in on targets is a minute they aren’t spending on their core competency or what they are really paid to do: negotiating and closing deals for your company (bringing in revenue).

Lead generation and getting front of your high quality targets are top priorities. Making that their priority can increase operating efficiency and help your salespeople be more effective at their jobs.

  1. Inside sales is extremely time consuming.

If you’re keen to build and manage an inside sales team on your own, get ready for a monumental time and financial commitment. In addition to developing new hiring criteria, recruiting, screening candidates, selecting agents, and onboarding them, you also have to engage in continuous training and performance monitoring. You also need to have the proper telephony, reporting capabilities and data management experience.

Unless you’ve done it before, inside sales could quickly overwhelm your existing managers and leaders.

Insourcing can be a great way to mitigate the time and financial constraints of managing an inside sales team. Hire experts to build and manage the team for you. It’s cost effective, time effective and will make your entire sales organization more efficient.

  1. Building and managing your own team can be expensive.

How much will it cost to build and manage your own team? When performing this calculation, be sure to account for:

  • Expenses relating to recruiting, hiring, onboarding, motivating, coaching, and managing the team
  • Compensation, benefits, and payroll processing
  • Workspace, telephone, computer, software and licensing, and utilities
  • Salaries and benefits for any new managers or appropriate allocation of existing staff salaries
  • Performance monitoring and management
  • Cost of managing the team instead of focusing on your core competency

Then compare those expenses with outsourcing to a qualified provider, whose costs are far more predictable. If you find that outsourcing is more cost effective, it makes little sense to keep telemarketing in house.

  1. You stage campaigns periodically, but not all the time.

Why build an inside sales team if your campaigns are periodic and/or irregular, not often enough to warrant a full-time inside sales team.

For organizations that pursue intermittent telemarketing campaigns, outsourcing almost always makes the most sense. You can book a specific number of hours for a campaign with a precise beginning and end date. Outsourcing telemarketing for short campaigns makes more financial sense than building your own team and avoids overloading salespeople with prospecting or telemarketing tasks.

At Intelemark, we provide sales insourcing and outsourced lead generation services to B2B companies in the healthcare, technology, manufacturing and financial services industries. If it’s time to insource or outsource telemarketing at your organization, contact Intelemark today!

80/20 rule Account-Based Marketing Account-Based Marketing Techniques acquisition Ad Campaign Management ambiverts American Business Press Analytics for Demand Generation Analytics for Marketing Strategy anxiety Appointment Setting automation B2B Appointment Setting B2B Brand Awareness B2B buyers B2B Call Centers B2B Demand Generation B2B Digital Marketing B2B Lead Conversion B2B lead generation B2B Lead Generation Companies B2B Lead Generation Services B2B Lead Generation Strategy B2B Lead Generation. Appointment Setting B2B Marketing B2B Marketing Agency B2B Marketing Approaches B2B Marketing Best Practices B2B Marketing Case Studies B2B Marketing Expertise B2B Marketing Metrics B2B marketing Partners B2B Marketing Resources B2B Marketing Strategies B2B Marketing Success B2B Marketing Tactics B2B Sales B2B sales cycles B2B Sales Funnel Optimization B2B Sales in Healthcare B2B Sales Lead Generation B2B Sales Lead Qualification B2B Sales Leads B2B Sales Pipeline Growth B2B Sales Tactics B2B Salespeople B2B service providers B2B Software Selling B2B Telemarketing B2B Telesales B2C Cold Calling B2C Telemarketing billboards Brand Awareness Brand Awareness Tactics Burnout business development Business Development in Technology Industry Business Development Services Business Development Strategies Business Development Tactics Business Growth Indicators Business Growth Methods Business Growth Solutions Business Growth Strategies Business Growth Tactics Business Marketing Tactics Business Sales Growth Business Strategies buyer personas Buying Process C-Suite executives Call Center Efficiency Call Center Sales Calling Campaign Calling Campaigns Campaign case studies chronic stress churn Client Acquisition Strategies Client Reactivation client relationships Client Retention client satisfaction clinicians close rate Clutch COIVD-19 cold calling Cold Calling Services Cold Calling Tactics Cold Calling Tips collateral communications competitive advantage competitive intelligence connect Consistent appointment setting consistent lead generation content Content Management Systems content marketing Content Marketing Examples Content Marketing for Demand Content Marketing for Growth Content Marketing in B2B content Marketing Strategies Content Marketing Tactics Content Strategy for Demand Generation Converison Rate Optimization conversion Conversion Optimization conversion rates convert leads Cost Control in Healthcare cost of customer acquisition cost of customer retention COVID COVID-19 CRM CRM and Lead Management CRM for Call Centers CRM for Demand Generation CRM Integration Strategies Cross-Functional Team Success current clients Custom Marketing Solutions customer acquisition Customer Acquisition Approaches Customer Acquisition Costs Customer Acquisition Digital Customer Acquisition for Business Customer Acquisition in SaaS Customer Acquisition Methods Customer Acquisition Metrics Customer Acquisition Strategies Customer Acquisition Techniques customer attrition customer engagement Customer Engagement Techniques Customer Engament Tools customer feedback customer insights Customer Journey Mapping customer Journey Optimization customer lifetime value customer loyalty Customer Reactivation Customer Reactivation Services Customer Reactivation strategies Customer relationship management customer retention Customer Retention Services customers Customes Relationship Management daily routines Database Cleanup Demand Creation Best Practices Demand Generation Demand Generation KPIs Demand Generation Roles Demand Generation Software Demand Generation Strategies Demand Generation Tactics Demand Generation Techniques depression digital ads Digital Advertising Solutions Digital Lead Generation Digital Marketing Digital Marketing Analytics Digital Marketing Best Practices Digital Marketing Colaboration Digital Marketing for B2B Digital Marketing Insights Digital Marketing Metrics Digital Marketing Solutions Digital Marketing Strategies Digital Marketing Success Stories Digital Marketing Tactics digital marketing traditional marketing Digital Marketing Trends Digital Sales Tactics Direct mail doctors dormant customers e-books E-commerce Growth Strategies Efective Lead Generation Tactics Effective Demand Creation Effective Lead Generation Strategies Effective Lead Qualification Methods email marketing Email Marketing Successes Email Marketing Tools Emergency Telemarketing emotionally stable employee satisfaction Enterprise SaaS Sales Strategies Enterprise-Level Sales Approaches Event Registration Events exercise Expertise and efficiency extroverts Facebook Facebook Advertising SEM follow-up full sales pipeline gated content goal-oriented goals Google Ads Growth Marketing Strategies hand sanitizer hand washing Harvard Business Review health health system healthcare Healthcare Data Security healthcare facilities healthcare industry Healthcare Leads healthcare organizations healthcare professionals healthcare providers Healthcare Sales Strategies healthcare system Herbert Freudenberger High-Value Sales Techniques HIPAA Hitting revenue targets holiday celebrations Holidays home schooling homeschooling Hootsuite hospital administrators hospital executives Hospital Financial Operations Hospital Staffing Solutions hospitals How to Increase Sales inactive customers Inbound Call Center Services inbound marketing Inbound Marketing Alignment Inbound Marketing for B2B Inbound Marketing Services Inbound Marketing Skills Inbound Marketing Strategies Inbound Marketing Stratgies Inbound vs Outbound Marketing infographics Innovative Marketing Approaches Integrated Marketing Strategies Intelemanage Intelemark Intelmark introverts isolation Key Performance Indicators Landing Page Optimization lapsed customers Lead Conversion Lead Engagement lead flow Lead Generation Lead Generation Analysis Lead Generation Companies Lead Generation company Evaluation Lead Generation for B2B Lead Generation in B2B Lead Generation Online Lead Generation Return on Investment Lead Generation ROI Lead Generation Services Lead Generation Strategies Lead Generation Techniques Lead Generation Technologies Lead Management Lead Nurturing Lead Nurturing Processes Lead nurturing strategies Lead Nurturing Techniques Lead Qualification Lead Services leads LinkedIn loyal customers magazines Market Impact Strategies Marketing Marketing Agency Services Marketing Analytics and Insights Marketing and Sales Marketing and Sales Alignment marketing automation Marketing Automation Expertise Marketing Automation for Demand Marketing Automation in B2B Marketing Automation Systems Marketing Automation Tools Marketing Budget Optimization Marketing Camapign ROI Marketing Campaign Planning Marketing Campaigns Marketing Data Analysis Marketing Frameworks Marketing Funnel Optimization Marketing Outsourcing Marketing ROI Marketing ROI Analysis marketing ROI Measurement Marketing Services Marketing Specialist Strategies Marketing Strategy Comparison Marketing Strategy Development Marketing Strategy Examples Marketing Strategy Tools Marketing Stratgy Comparison Marketing Success Metrics Maximizing Marketing Returns McGraw-Hill Research McKinsey medical centers medical device medical devices medical equipment medical professionals medtech messaging Millennials Momentum Multi-Channel Marketing Multi-Channel Marketing Approach Multi-Channel Marketing Campaigns New Markets New Normal Normal nurses Online Advertising Online Brand Development ONline Business Growth ONline Engagement Metrics ONline Lead Generation Techniques Online Marketing Platforms Outbound Call Center Outbound Lead Generation outbound marketing outbound telemarketing outreach outsource Outsourced Marketing Solutions Outsourced Sales Support outsourcing Outsourcing Strategies Pain Points pandemic Pareto Principle patient care patient experience Patient Satisfaction Metrics Pay Per Click Advertising Performance Metrics in Lead Gen Performance Tracking in Marketing personality traits podcasts Post Traumatic Growth Post Traumatic Stress Disorder PPC Lead Generation Proactive sales planning procrastination procurement productivity Profit Maximization prospecting prospects PTSD purchasing agents Q1 Q2 Q2 pipeline-building Qualified B2B Appointment Qualified Leads qualified prospects quality leads radio Randi Rotwein-Pivnick Randi Rotwein-Pivnick anxiety re-engagement referrals Regulatory Compliance in Healthcare relationship building relevant content retention return on investment Revenue Cycle Management Revenue Growth Revenue growth strategies ROI ROI Enhacement ROI in B2B Marketing ROI in Demand Generation ROI in PPC SaaS Marketing Tactics Saas Product Positioning SaaS Sales Cycle Management Sales Sales Account Based Marketing Sales and Marketing Alignement Sales and Marketing Alignment Sales and Marketing Integration Sales Boosting Sales Boosting Techniques Sales Call Optimization Sales Conversion sales cycle Sales Enablement Consulting Services sales follow-up Sales Funnel Development Sales Funnel Effectiveness Sales Funnel Efficiency Sales Funnel Management Sales Funnel Optimization Sales Funnel Optimization Examples Sales Funnel Strategies Sales Insourcing Services Sales Intelligence Sales Lead Management Sales lead Sourcing Sales Leads Sales Leads Services sales metrics sales organization sales performance sales pipeline Sales Pipeline Development Sales pipeline management Sales Pitch Development Sales Process Sales Process Improvement Sales Prospecting Sales Prospecting Tools sales representatives Sales Skills Training Sales Strategies Sales Tactics Sales Team Sales Team Efficiency Sales Team Performance salespeople Scottsdale AZ Scottsdale AZetention SDR self-care self-quarantine selling to hospitals SEO SEO for Demand Generation SEO Optimization Tools shelter at home sleep Smarketing social distancing social media Social media engagement Social Media Marketing Social Media Marketing Tools Social Media Strategy Social Selling Sprout Social stay positive stay-at-home staying connected Staying Safe Strategic sales execution strategies Strategy stress Succesful Demand Generation supply chain surgery centers Surveys: Market Research & Customer Feedback surviving the new normal Talk Walker Target Audience target market Target Market Expansion Targeted Advertising Targeted Lead Acquisition targeting prospects Technological Upgrades in Hospitals technology Tele Sales Techniques Telemarketing Telemarketing B2C Telemarketing Company Telemarketing Consulting Telemarketing Services Telemarketing Strategies Telemarketing Techniques Telephone Sales Telesales Performance time management trade shows Tradeshow Support TrustRadius TV Twitter Unified Marketing and Sales Goals Value Proposition VAR Communication Vendor Assessment for Lead Gen videos warm leads webinars website Wellness white papers win back work from home work remotely Year-end revenue goals Zoom

© Copyright 2019 Intelemark, LLC. All Rights Reserved.

Privacy Sitemap | Facebook Linkedin Twitter