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Selling™ is a modern sales strategy that focuses on creating a personalized experience for customers while also delivering the highest quality products and services available. It combines traditional sales techniques with new technologies and automation tools to create an efficient, effective process that allows businesses to maximize their profits while providing exceptional customer service. The goal of T Selling™ is to provide customers with a unique, customized experience that is tailored to their individual needs, while also ensuring that the products and services offered meet the highest standards of quality and value for money. By taking advantage of the latest technologies and automation tools, businesses can ensure they are able to deliver the best possible customer experience, which will in turn lead to increased customer loyalty and higher sales figures. This article will discuss what T Selling™ is, as well as provide tips for success when using this modern sales strategy.

What is Selling™?

Selling™ is an innovative sales strategy created by sales expert Mark Hunter to help businesses increase their sales and profits in a short amount of time. It stands for “Need, Economic Impact, Access to Authority, and Timeline” and provides a framework for sales teams to use when engaging with potential customers.


The first step of the T Selling™ process is determining the customer’s needs and how your product or service can address them. This requires research into the customer’s current situation and understanding what they are looking for in terms of solutions and outcomes from the purchase decision they make.

Economic Impact

The second step of the T Selling™ process is understanding the economic impact of your solution on the customer’s business objectives or bottom line results – i.e., will it save them money, generate more revenue, or improve efficiency? This requires understanding both the direct costs associated with purchasing your product or service as well as any indirect costs such as implementation, training, etc., that may be incurred down the road.

Access to Authority

The third step of the T Selling™ process is gaining access to decision makers within the organization who have authority over purchasing decisions – i.e., who has final say in whether or not your product or service will be purchased? This involves identifying key stakeholders within the organization and building relationships with them so that you can better understand their needs and objectives before making a proposal for purchase consideration


The fourth step of the T Selling™ process is establishing a timeline for when decisions need to be made in order to move forward with a purchase agreement between both parties involved in the transaction – i..e., when does each party need to have paperwork signed, payments made, etc.? This helps ensure that all parties involved have an understanding of when expectations need to be met in order for everything to go smoothly during the sales process

T Selling™ enables companies to identify customer needs and develop tailored solutions that meet their goals.


T Selling™ is an effective sales approach that allows companies to identify their customer’s needs and develop solutions to meet those needs. It focuses on understanding the customer’s problem, finding out what they need, and creating a solution that meets those needs. The goal of T Selling™ is to provide customers with a tailored solution that meets their specific requirements and helps them reach their goals more quickly and efficiently than traditional sales methods. By understanding the customer’s needs, companies can create better products and services that will help them succeed in the long run.

Economic Impact

T Selling™ has a significant economic impact on businesses of all sizes, from small to large. It helps to reduce costs associated with sales and marketing, as well as increase revenue by creating more efficient processes and methods for selling products or services. Additionally, it can help to improve customer satisfaction by providing a more personalized experience that is tailored to the individual needs of each customer. By utilizing T Selling™ strategies, businesses can maximize profits while also increasing customer loyalty and satisfaction.

Access to Authority

The T Selling™ approach provides access to decision makers and authority figures during the sales process, which can help accelerate the timeline and maximize results. It also allows sales teams to focus on key stakeholders in order to identify needs and develop solutions that will be of greatest value to their clients. By leveraging relationships with key decision makers, sales teams can gain insights into the client’s challenges and objectives, as well as create a more personalized customer experience. Additionally, having direct access to authority figures can lead to faster turnaround times for proposals and negotiations.

T Selling™ has evolved from providing personalized customer experience to understanding customer needs and developing strategies to meet them, driving sales and profitability.


T Selling™ has been evolving since its inception in the early 2000s, with its core principles remaining consistent over the years. In the early stages, it focused on providing a more personalized customer experience through leveraging technology and automation tools. Over time, the approach has shifted to focus on understanding customer needs and developing strategies to meet those needs, while also utilizing technology and automation tools to improve efficiency.

In recent years, T Selling™ has become increasingly popular as businesses have realized its potential for creating long-term relationships with customers that drive sales growth and profitability. This trend is expected to continue as companies continue to invest in understanding their customer’s needs and adapting their strategies accordingly.

Early 2000s

The concept of T Selling™ was first introduced in the early 2000s as a way to provide a more personalized customer experience by leveraging technology and automation tools.


In the 2010s, T Selling™ evolved to focus on understanding customer needs and developing strategies to meet those needs while utilizing technology and automation tools for improved efficiency and increased sales growth potential.

Present Day

Today, T Selling™ is becoming increasingly popular as businesses realize its potential for creating long-term relationships with customers that drive sales growth and profitability, making it an essential part of any successful sales strategy going forward into the future

Successful T Selling™ requires understanding clients’ needs, using technology, adapting quickly, and taking risks.

Tips for Success with T Selling™

Consider the Client’s Needs First

The most important factor in successful T Selling™ is understanding your client’s needs and wants. Before you make any sales pitch, take the time to get to know your client and what they are looking for. Ask questions to gain a better understanding of their goals and objectives, as this will help you craft a more effective sales pitch that is tailored to their specific needs. Additionally, it is important to be transparent with your clients about the products and services you offer so they can make an informed decision on whether or not it fits their needs.

Use Technology and Automation Tools

Technology has become an integral part of modern sales strategies, so it is important to take advantage of automation tools when possible in order to streamline the sales process and increase efficiency. Automation tools can help you save time by automating mundane tasks such as data entry, lead generation, email marketing campaigns, and customer service inquiries. Additionally, using technology can help you track customer interactions and analyze data in order to refine your sales approach over time.

Make Sure Your Team is Ready to Adapt

T Selling™ requires a flexible team that can quickly adjust their approach depending on the situation at hand. It is essential that everyone on the team understands the importance of being able to adapt quickly in order to remain competitive in today’s market. Make sure everyone on the team is aware of new trends in technology and customer preferences so they can stay ahead of the competition and provide customers with solutions that meet their needs in a timely manner.

Embrace Change and Take Risks

In order to succeed with T Selling™, it is important to be open-minded and willing to take risks when necessary in order to stay ahead of the competition and provide customers with innovative solutions that meet their needs better than anyone else’s offerings do. Don’t be afraid to try something new or think outside of the box when it comes to selling – taking risks often leads to greater rewards! Additionally, staying up-to-date on industry trends will help you identify opportunities for growth that others may not have noticed yet.

Consider the Client’s Needs First

Sales teams must focus on the client’s needs first and foremost when utilizing T Selling™. This means that they must take the time to understand the customer’s wants, needs, and goals before attempting to make a sale. Sales teams should also be aware of any potential obstacles or concerns that the customer may have and address them in order to ensure a successful sale.

When considering the client’s needs, it is important for sales teams to ask questions that will provide insight into what the customer is looking for and how they can best meet those needs. Additionally, sales teams should pay close attention to any feedback or suggestions from customers in order to better understand their preferences and tailor their approach accordingly. Finally, sales teams should be flexible when it comes to meeting customer demands as this will help build trust and establish a good relationship with clients.

Use technology and automation to streamline sales process, save time for relationship building and closing deals faster.

Use Technology and Automation Tools

In order to be successful with T Selling™, it is important to use technology and automation tools to help streamline the sales process. Automation tools can help automate mundane tasks such as customer follow-up, lead generation, and data entry so that sales reps can focus on more important tasks such as building relationships and closing deals.

Adopting Technology

When adopting technology for T Selling™, it is important to consider the needs of the client first. This means looking for technologies that will make their lives easier and allow them to access information quickly and easily. For example, a CRM system can help keep track of customer data and provide insights into customer behavior, while an automated email system can help send out personalized emails in a timely manner.

Automation Tools

There are many automation tools available that can help streamline the sales process and make it more efficient. Automated lead generation tools can help identify potential customers who may be interested in your product or service, while automated email systems can help send out personalized messages at scale in a timely manner. Additionally, chatbots can provide customers with quick answers to their inquiries without having to wait for a response from a human representative.

By utilizing these technologies and automation tools, sales reps can save time by streamlining mundane tasks so they can focus on building relationships with their clients and closing deals faster than ever before.

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